A lead generation company offering one-year packages for a single upfront fee claims it can cut lead costs by as much as 90 percent. But at least one competitor questions the accountability that accompanies annual agreements.

Leadbull.com recently announced its new "VIP program" has limited spots available and costs from $8,500 to $15,000 per year depending on which states the lender is seeking to obtain leads.

The semi-exclusive leads are priced individually at $15, the company Web site said, and are sold up to three times; individual exclusive one-time leads cost $75 a piece.

"We have on average 20,000 leads per month nationwide," the Web site reported. "Our leads are of people who have directly requested information and filled out a "mini 1003 online" which filters in to our lead database."

GoApply.com says it offers a full range of mortgage leads, including home equity loans on a per lead basis with a price range of $25 to $50 depending on the type of lead a lender is searching for and its geographic location.

To ensure quality real-time leads, GoApply President Matthew Connelly said they don't offer the option of an unlimited lead service.

By offering the leads on a per lead basis, the Aliso Viejo, Calif.-based company provides "accountability from GoApply to both our consumers and our lender network," Connelly told MortgageDaily.com.

GoApply generates leads exclusively on the Internet through marketing tools such as banners and search key words, along with online applications, Connelly said. He added that the company is in the process of upgrading and revamping its Web presence to make it more user-friendly, providing their consumers with a better online experience.

"We have to continually earn the business by providing quality consumers," Connelly stated.

LoanPage.com, a recently acquired division of HouseValues, Inc. also generates leads exclusively through Internet marketing as well as utilizing television advertising to reach its consumer markets.

Kevin Akeroyd, vice-president of LoanPage, told MortgageDaily.com that because "buying a product is a real-time consumer expression of interest," the company only sells its leads on a per lead basis but does allow for volume discounts, based on bulk orders.

Using filters to sort a full range of nationwide mortgage loan leads, LoanPage prices each lead at anywhere from $25 to $50.

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