Internet mortgage leads are leads that are acquired through the web. These leads are received by email when someone fills out a loan application form. Unlike other forms of lead generation, internet mortgage leads allow you to filter for the criteria you want (ex. $100,000+, conforming leads only etc.). Since the applications are filled out by people looking for a loan, the conversion rate for internet mortgage leads is higher than for other types of lead acquisition.

With most Internet Mortgage Leads borrowers are shopping and will put their information into several websites. This creates a "more than expected" number of calls and may water down the lead even though a website such as Leadbull.com has only sold the lead 1 or 2 times.