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Thursday, October 26, 2006
 

Purchase Mortgage Leads - Why?

There is a new line of marketing producing hot exclusive purchase leads at Leadbull.com. The leads are producing an application ratio over 70% - Yes 70%.

Why do mortgage brokers and loan officers shy away from these leads. The quality is much better due to the shopping that most refinance borrowers do on the Internet.

Loan officers say that the purchase leads take too long to work and close. But if the closing ratio is double then why not buy them? We sold this idea to a top client at Leadbull.com. He takes the purchase leads for 5 states. All the purchase leads for his state are sent over each day. We replace all the bad leads and he has increased his closing to an additional 5 per month. His office has 15 loan officers that work these leads and the reports given back to our marketing department say he is getting a 70% application ratio and closing over a massive percentage.

I invite you to call Leadbull.com and discuss a campaign that includes these leads. The time and effort put in is worth the investment.

1 Comments:

At 8:58 AM, mslnder said...

I would certainly think that personal testimonial posted by this client, as well as his/her loan officers would help other buyers make their choice. I personally like to buy a mix of refinance and purchase leads. Look at it this way, your purchases fund at the table!

 

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